Rise Of Online Grocery Shopping In India New Normal
The online
grocery market in
India is expected to see significant growth people are turning towards the online portal for getting the groceries instead of walking down to the neighbourhood vendors in this video we are going to discuss the new normal that can be noticed in the
grocery shopping market and how the consumer
behavior is changing accordingly hold on tight and let's get started before the pandemic hit india the grocery delivery segment was not performing that well but when the lockdown was imposed the stockpiling helped it to grow significantly if we go by the estimation made by experts then the online grocery shopping industry is expected to see a rise in the sale by 76 in 2020 as compared to 2019 while
india was under
lockdown a number of neighbourhood shops closed this coupled with many vendors returning to their homes and finally the concerns regarding safety pushed people to opt for
grocery shopping the need was facilitated by online platforms like
big basket amazon geomat and grofers traditionally we
indians have been habitual of buying groceries from kirana stores and vendors almost 90 percent of india's
grocery retail sale is constituted by such stores they provide almost everything one needs in grocery for day-to-day usage but the
indian e-commerce space is witnessing a buzz by consumers where they have started to favor online shopping of groceries with the safety concerns surrounding
coronavirus and a large section of the citizen working from home the dependence of consumers on the online platform has increased significantly the establishment of new normal in
india has compelled every sector to adjust and adopt ways that prove effective on the safety as well as hygiene factor people need to follow
social distancing at public places and even at the
kirana stores which takes a lot of their time on the opposite side online
grocery shopping with contactless delivery not only saves their time but is safer as well in fact individuals working from home and trying their best to balance their work and life find it convenient to order the monthly
groceries online with a few clicks on the mobile app the increased internet penetration and boom of digital payment have acted as the added benefit in this case if this pattern continues then it's estimated that by 2023 the online grocery shopping market would increase to
1.2 percent of the overall retail market from just 0.2 percent at present let us now have a look at the presence of various online platforms in the grocery market in
2019 to
2020 the market share of online grocery stores was like this
big basket 35.2 percent growers enjoyed 31.5 percent of the market share
amazon 31.20 and 2.10 of the total market share was enjoyed by other online
grocery stores among these big basket and grofers have their operation in more than 24 cities whereas
amazon's only
grocery service is operational in about 40 cities moving on to the changing online
grocery market the pre-covered era online
grocery stores like big basket grocers and amazon were popular options among the consumers who shopped online but the lockdown imposed surge in demand eventually led to new players joining this to start with
zomato tied up with the
grocery stores local
government authorities and retail chains in order to provide the needed groceries to the people right at their doorstep swiggy partnered with several fmcg brands such as itc hul png dhaba godrej mariko adani wilmers and entered the
grocery delivery segment too the online grocery service is not only limited to the food tech startups in india during the
lockdown a number of startups belonging to completely different segments expanded their services to online grocery delivery the examples are that of bharatpay belonging to the
digital payment space and mesho which is a social
e-commerce platform both of them started the work of online
grocery delivery so that the essentials reached the consumers on time and ensured that the supply chain does not break amid the lockdown and even after that bharat pay has made claims that it will efficiently connect the customers to its massive network of 2 million neighborhood
groceries pharma stores and dairies the list was joined by uber that came up with the last mile delivery service campaign in collaboration with big basket further the firms belonging to the business to business supply chain sector like shopkirana also joined the bandwagon snapdeal inked to deal with local wholesalers to make intra-city deliveries it is also working in collaboration with local kesan mundi's present in metro cities to speed up the delivery of packaged food items and daily essentials like pulses salt sugar cooking oil etc so looking at these initiatives it can be said that the online grocery shopping industry is all set for a boom but one point that needs to be addressed at present is a shortage in the manpower with disruption in the supply chain the lockdown and even when it has been lifted up the restrictions posted by either state government or local authorities did lead to problem in the supply chain but the delivery startups worked in unison with the state as well as local authorities to ensure an easier process the government is unlocking things in a step-by-step manner hence the issue of supply chain and manpower is getting better thus factors like smart shopping convenience and hygiene concerns are making online grocery shopping as a preferable option for people if things continue at the speed then in coming years india is all set to see a sharp hike in this industry it will be interesting to see how the delivery startups and other players work in collaboration to incorporate the new normal Kindly share it with your friends Family Also Give your Valubale Feedback
